Television first. Software because the tools kept not existing.

Where this comes from

Television first: pre-production, production and post, plus the IT that keeps a facility running when a deadline is not negotiable. Then software, because the tools kept not existing. That order matters. It is why these products are shaped like workflow problems rather than like demos. Mokuji is the clearest case: years of searching footage by hand in our own production work, then the same problem again for the production companies we consulted for on automation, until building the tool was the obvious answer.

Why the name

It hides neurotic: an agent that watches obsessively, never blinks, and twitches at the smallest signal. That started as a joke about a monitoring daemon we built and run internally, and turned out to describe the whole company.

What we believe, roughly

That the interesting constraint is almost never the model. That software trusted with the thing you cannot replace should come with a way to check it, which is why we answer security reviews in detail and will put inspection or escrow terms in a contract. That a system you can turn off, unplug and still own is worth more than one that is merely convenient. And that the honest answer to “can you do this?” is sometimes no.